APRIL FOOLS’: HGREG LAUNCHES AN AI-DRIVEN SERVICE THAT ALLOWS CUSTOMERS TO DESIGN THEIR OWN CAR

Doral, Fla., April 2, 2024 – HGreg, a long-time disruptor in the automotive world and
big lover of humor, made waves this weekend with its 2024 April Fool’s stunt – AI-
generated cars. The company’s latest digital campaign featured an invitation allowing
customers to visit its website to create and order their made-to-measure – bespoke –
car of their dreams. Using Artificial Intelligence and a short series of questions, the
system swiftly generated a rendition of the customer’s perfect car, which was then
presented for purchase – along with confirmation of the prank.
“We’ve been investing in the customer experience across our dealerships for more than
30 years,” says Harry Kasparian, Chief Marketing Officer for HGreg. “So you can be
sure our team is experimenting with AI to take it to the next level. While this year’s AI-
inspired April Fool’s initiative remained humorous and lighthearted as in years past, AI-
driven innovation is right up ahead for us and our industry.”
Launched on the morning of April 1st, more than 10 000 cars were generated on the
platform in the first day, with more users still creating new cars daily. HGreg recorded a
300% traffic increase to its website that day. The campaign was viewed by more than
1.5 million people on HGreg’s social media platforms and included the participation of
various influencers.
Learn more at hgreg.com/dream-car.

On April 1st, 2024, HGreg launched an AI-driven service offering customers the opportunity to design and
build their own cars – and the basis for its latest April Fool’s virtual stunt. The one-day campaign
generated more than 10,000 customed, AI-generated cars, and a 300% increase in website traffic.

About HGreg
Founded in 1993, HGreg is committed to simplifying the vehicle purchasing process
through its values of excellence, transparency, technological innovation, and a
refreshing customer-focused philosophy. With a passionate team of car enthusiasts,
HGreg operates dealerships in the United States and Canada, offering new and used
vehicles. Learn more by visiting HGreg.com or follow the company on Instagram, Twitter
and Facebook at @HGregAuto.

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Media contact:
Dalia Esposito
Torchia
Communications
514 654-2635
dalia@torchiacom.com

About HGreg
Founded in 1993, HGreg is committed to simplifying the vehicle purchasing process
through its values of excellence, transparency, technological innovation, and a
refreshing customer-focused philosophy. With a passionate team of car enthusiasts,
HGreg operates dealerships in the United States and Canada, offering new and used
vehicles. Learn more by visiting HGreg.com or follow the company on Instagram, Twitter
and Facebook at @HGregAuto.

– 30 –

Media contact:
Dalia Esposito
Torchia

Communications
514 654-2635
dalia@torchiacom.com