DORAL, FL., November 22, 2017 – HGreg.com, one of Florida’s leading pre-owned car dealership groups, announces that it is offering customers a $500 discount off any car in the company’s inventory as well as an additional $500 off trade-ins for purchases made on Cyber Monday – specifically from 12:01 AM to 11:59 PM on Monday November 27, 2017.
This marks the first time that HGreg.com shuns Black Friday in favor of Cyber Monday.
“We want to incentivize and reward our online visitors,” says John Hairabedian, HGreg.com’s president and CEO. “More than 90 per cent of our customers who purchase a vehicle from us visit our website before coming into the dealership. Some don’t even come in at all and solely make a purchase online. We believe that our technology makes this car buying process seamless for them, and we’re happy to be offering them an incentive.”
Launched in 2010, HGreg.com often considers itself a “technology” company that happens to be in the car business. The company operates a dealership in Doral, Florida, as well as a 100,000 square foot warehouse, which is also home to its online sales team and business development center. In 2017, HGreg.com launched HGreg Lux, a pre-owned dealership for luxury vehicles, located in Pompano Beach.
“We’re definitely seeing the rise of online transactions – something that was not around in the automotive industry 10 years ago,” adds Hairabedian. “We’ve invested in proprietary technology and more than 80 per cent of our marketing budget is spent online, which is higher than most dealerships in the U.S.”
Unlike other online dealerships, HGreg.com’s website is not meant to collect customer data. Rather, it sees itself much like a concierge at a hotel. Customers are able to chat with a representative, ask questions and browse with confidence without having to divulge their credit card number or any other personal information.
While the company sees its sales growth coming from the online world, it still plans to open brick and mortar stores across North America. Its business model is on trend with other retail industries: outlets with a smaller footprint, but supported by a fulfillment center and a top-notch online shopping experience.
HGreg.com plans to open two additional dealerships in South Florida in the coming months.
HGreg.com is part of HGrégoire, a network of close to 20 new and pre-owned car dealerships with more than 25 years of continuous service to consumers. Supported by more than 500 associates across North America, the company is determined to offer shoppers a new world of customer convenience and care, both in-store and online. For the past 14 years the company has been the recipient of various Consumer Choice Awards.